Marketing Manager

Advantage Financial FCU
If you can make the mundane seem sexy (or at least not boring), are very organized, like to work in a fun, energetic, not too serious work environment and don’t mind a little hard work, Advantage Financial Federal Credit Union wants you as our marketing manager.

Marketing Manager
You will work as part of the senior management team to create, implement, monitor and evaluate an all-encompassing marketing strategy that inspires people to become members of, and do business with, Advantage Financial. The plan should include all delivery channels and align with the credit union’s growth strategy. This position reports to the CEO.

Position Responsibilities:
• Develop a comprehensive marketing plan and annual budget
• Create cutting edge promotional campaigns to generate growth in membership and product and service areas targeted by the Board and management including loans, deposits, youth      accounts, convenience services, etc.
• Provide support for business development efforts of branch and business development staff.
• Use a variety of media to drive business to multiple delivery channels including online, mobile and brick and mortar branches.
• Maintain and manage the credit union’s online presence including website, Facebook, twitter and other social media outlets.
• Manage various marketing related vendors.
• Coordinate or assist with special events such as membership drives, annual meetings and focus groups as well as member and staff gatherings.
• Conduct market research and analyze demographic data in order to recommend new or improved products and services and to determine the most effective means of reaching new members and targeting existing members.
• Analyze marketing campaigns and prepare a monthly report for the CEO and Board of Directors outlining the results achieved, including profitability.

Position Requirements: General knowledge of credit union products and services along with a Bachelor’s Degree in Marketing or equivalent experience. Ability to analyze demographic data and above average communication and social media skills a must.

About Advantage Financial FCU
Advantage Financial FCU is headquartered in Washington DC with additional offices in Philadelphia, PA, Brooklyn, NY and Albany, NY. The credit union serves employees of the Department of Veterans Affairs in these locations as well as the Washington, DC community at large.


Qualified candidates may submit their resume and salary requirements through whatever creative means you think are appropriate to Don Johnson, Phone: 800-822-67875 x 1345, Fax: 202-737-2992, email: djohnson@advfcu.org.