Open Your Eyes to Launch in More States

The Campaign will launch in North Dakota, South Dakota, and Indiana in July 2019.

OYE Postcard OriolesThe Credit Union National Association (CUNA) President and CEO Jim Nussle made the announcement during his presentation at America’s Credit Union Conference (ACUC) taking place in Orlando, Fl. at Walt Disney World.

Open Your Eyes to a Credit Union is part of the CUNA-led Awareness initiative that is aiming to increase consumer consideration of credit unions. Market research shows that 98% of consumers have heard of credit unions but 72% would not consider joining one. The initiative is dedicated to helping consumers understand that credit unions are easy to join and that their money is easily accessible nationwide.

The campaign first launched in January 2019 and support continues to rapidly grow. There are over 525 organizations that have contributed more than $36 million. The campaign has reached millions of consumers, gaining 45.7 million impressions and earning 7 million video views to completion. To learn more, visit