Open Your Eyes Goes Live in Dakotas and Indiana

Residents in Indiana, North Dakota and South Dakota will start seeing Open Your Eyes to a Credit Union materials today as the initiative is rolled out in those states. 

CUNA’s Awareness initiative has reached 100 million impressions online and nearly 10 million people have watched the Open Your Eyes to a Credit Union videos featured on a variety of media channels. The Open Your Eyes banner was displayed on television at the Orioles Music and Fireworks night, sponsored by Maryland credit Unions, that took place on June 28, 2019, in Baltimore. 

The campaign goals include targeting millennials and parents aged 35-54 who are not credit union members and is designed to raise consumer consideration of credit unions. 

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