Free Ad Campaign Available to Credit Unions Offers Reassuring Messages

In partnership with CU Solutions Group's CUBE TV Studios, the Association is releasing a series of videos focused on promoting the safety and security that credit unions provide.

“As Consumers seek stability during these uncertain times, the Maryland Credit Union Association is launching a digital campaign to reassure members that we are here and their money is safe,” said MD|DC Credit Union Association President/CEO John Bratsakis. "I want to thank CU Solutions Group for supporting credit unions and their members during this unprecedented time."

The series of ads were produced In response to the COVID-19 pandemic by CU Solutions Group’s (CUSG) CUBE TV Studios as a series of free-to-use, credit union–focused videos.

The series of ads reinforce credit unions’ not-for-profit, people-first service mantra by noting the availability of emergency loans, loan restructuring and deferred payments, in addition to reassuring members that their savings are safe, secure and federally insured by the National Credit Union Administration (NCUA).

As a goodwill effort to the credit union industry in a time of national crisis, CU Solutions Group has made the series of high-definition digital videos free to use by credit unions nationwide.

“We want to assist credit unions in letting members, and the public-at-large, know that credit unions have been here before,” said Dave Adams, president and CEO of CU Solutions Group. “Whether the Great Recession of ‘08 and ‘09, the aftermath of the 9-11 terrorist attacks, or the recessions in the early 1980s, we’ve always put people first. We’re here and we know how to help. Whether as a shared message of calm and hope, or one customized with each credit union’s trusted brand, the message is strong and welcome.”

The videos are free-use for credit unions wherever high-definition video display is available. CUSG’s CUBE TV Studios suggests leveraging the videos on social media, digital video streaming services, ATMs, GSTV and cable and broadcast television. Additionally, for states not currently under shelter-in-place orders, videos can be displayed on in-branch monitors, movie theaters or through other forms of indoor and outdoor media.

Credit unions can customize the videos with their own brands or run them as unbranded. Additionally, CU Solutions Group and CUBE TV Studios have arranged for fast and inexpensive customization of these videos for a nominal fee of $249. “Small- and medium-asset size credit unions make up the majority of our industry,” Adams continued. “It’s important to create a means of professional crisis communications that’s affordable to this segment of the industry. If they choose to customize and brand these videos, they’ll be able to do so quickly and affordably.”

Credit unions that would like to customize the videos can find details by visiting: https://www.vidfuel.com

The videos are available in 15, 30 and 60-second versions.