Share how your CU is making an Impact by Inspiring Hope on ICU Day

In celebration of International Credit Union Day on Thursday, October 15, the Worldwide Foundation for Credit Unions (WF) and the National Credit Union Foundation (the Foundation) are spearheading an initiative for credit unions to share the impact they’ve made through giving.


Throughout the COVID-19 crisis, credit unions around the globe have continued to serve members and communities in innovative ways that continue to showcase the credit union difference. With the theme of ICU Day 2020 being Inspiring Hope for a Global Community, WF and the Foundation are collaborating on a joint fundraising initiative to support credit unions' great work while also encouraging support for the global and national foundation.

They would like credit unions to post a short video (approximately 30-60 seconds) sharing how you’ve advanced the lives of members, employees, or communities during the economic uncertainty wrought by the coronavirus pandemic. There hope is that by sharing the impact you are making, you will also encourage others to make an impact through philanthropic giving here or by texting “ICUDAY20” to 44-321.

How to get involved!

Record a video on your smartphone with staff, members, or both highlighting some of the ways you’ve inspired hope for your local community during the pandemic. Then, post it on any of the following social media platforms on Thursday, October 15 Facebook, Twitter, LinkedIn, and Instagram.

Include the hashtag #ICUDAY and #CUDifference in your post so they can all share examples of how credit unions are helping their local communities through this crisis and inspiring hope for a global community.

Consider a monetary donation that will be split by the Worldwide Foundation for Credit Unions and the National Credit Union Foundation to continue our critical work in supporting the mission of credit unions globally and nationally. If you cannot contribute, sharing the opportunity with others would be greatly appreciated.

You can tag them in your videos across any of your social media channels including:


National Credit Union Foundation
World Council of Credit Unions
Worldwide Foundation for Credit Unions


  • @ncufoundation
  • @WOCCU
  • @ChampionsForCUs


  • @nationalcufoundation
  • @woccu