Digital-First is Trending to Digital Only

The marketplace is changing rapidly, and a true digital strategy requires a move beyond technology that encompasses a credit union’s entire approach to doing business.

Digital Trends
The competitive pressures in this age of automation have created a digital imperative to act more quickly and decisively. It’s not about implementing technology, but rather establishing an organization-wide digitally savvy mindset and culture.

According to statistics gathered by CUNA Mutual Group from a variety of sources, more consumers- especially digital natives- are looking for a seamless digital experience to manage every aspect of their lives:

• 78% of Americans now own smartphones
• 60% of all smartphone owners use mobile banking
• 82% of millennials use mobile banking
• 41% of U.S consumers own a voice-activated device

To learn more about digital trends impacting the financial services industry, visit cunamutual.com/digital-trends.