AMC Spotlight: The Hispanic Market Where Mission Meets Opportunity

With the Hispanic population continuing to grow, it's important for credit unions to adapt to this growing market by developing products and services relevant and meaningful to the Hispanic community. 

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Hispanics are a vibrant part of the U.S. economy. They are expanding the tax base, creating jobs and opportunities for all Americans, and driving population growth in the United States. It is estimated that by 2060, 30% or more of the US population under the age of 35 will be Hispanic. Learn about the opportunities at the MD|DC Annual Meeting and Convention, June 2-4, 2019. 

Between 2010 and 2016, Hispanics accounted for 75% of all U.S. labor force growth and their use of financial products has also grown significantly in recent years, particularly in auto loans. Today, the median age for Hispanics is 27 years, and their estimated total effective years of buying power is 56. This young and vibrant population is growing and has become an important part of the economy. By establishing meaningful financial relationships with Hispanics, credit unions can benefit from their economic vitality and grow alongside them. 

Join Rene Vargas Martinez, Program Officer at inclusiv, Carla Decker, President and CEO, DC Credit Union, and Jim Norris, President and CEO, SkyPoint FCU for a Juntos Avanzamos discussion, meaning "Together we Advance." The panel will discuss the opportunities that serving the Hispanic market represents, how Hispanics are driving growth in financial products, and their histories of success serving this diverse market.

Join us for the MD|DC Credit Union Association’s Annual Meeting & Convention June 2-4 in Ocean City, Maryland. You can Register here.